A few years ago, we embarked on an exciting journey through a collaboration with Zeelandia in Indonesia. Zeelandia is widely known for its extensive range of high-quality baking supplies available to wholesalers. For the first time in Zeelandia’s history, consumer packaging was introduced as part of a pilot project.

A bit later, after thorough market research, numerous internal reviews, countless mockups, multiple consumer tests, and several product photo sessions, the packaging designs for around 15 product groups were finalised. This resulted in over 150 different products and packaging designs!

Recently, Zeelandia Indonesia’s internal team has been refining each product group. After receiving approval from official authorities, these products will gradually become available in Indonesian “Bakery Ingredient Stores” and select supermarkets. The full rollout of all Zeelandia consumer products is expected to continue over the next few years.